For every ten adults today, at least nine own a cell phone, and of those over half are smart phones. As a result, you shouldn’t ask yourself if mobile marketing is necessary for your business. You need to recognize that it is absolutely necessary and ask yourself what you can do to improve your marketing campaign.
To help you out, here are six proven tips to master mobile marketing for your business:
1. Set Clear Goals
Before you can begin mobile marketing, you need to determine exactly what you want to accomplish with it. For example, are you looking to sell more products, to promote special deals and discounts, or do you just want to build general awareness about your brand? Your goals are what will give you motivation and your marketing efforts purpose.
2. Understand Your Customers
In order to appeal to your customers, you have to understand them. Narrow down your target demographics so you can better understand their purchasing/shopping habits, behavior, and what kind of advertising content is likely to resonate more strongly with them.
3. Build A Mobile App
No mobile marketing campaign is complete without a high quality app that allows your customers to access your discounts and offers in a way that is convenient for them. If you’re not an app designer yourself, then you will need to have your app professionally made for you.
4. Use Relevant Keywords
By incorporating relevant and popular keywords into your overall mobile marketing strategy, you will be able to gain the attention of users who are searching for those keywords in social media or on major search engines.
5. Utilize A SMS Text Messaging Service
A text messaging service will enable you to directly update your customers and app users with important notifications, discounts, coupons, and special deals. The beauty of a messaging service is it keeps your customers involved with you even when they forget to check your app.
6. Reward Your Customers
Last but certainly not least, you need to reward your customers and app users on a repeated basis. Reward them for downloading your app in the first place by offering them an incentive (such as an automatic free $5 gift card), give them a special discount on their birthday, and begin a rewards program where once customers purchase a certain amount from you (say $100) they’ll then win a certain credit from you (such as $10 off on their next purchase).
Rewarding your app users in this manner is ultimately one of the best things you can do to create repeat customers and to further spread positive word-of-mouth about your business.
Mastering Mobile Marketing
Mobile marketing is an incredibly efficient way to build a solid foundation for your business and forge long term relationships with your customers, but only if you fully commit yourself to mastering it. The good news is once you get the hang of mobile marketing, it will become effortless and make your business a sustainable one over the course of the future.