The birth of big data analytics has challenged business organizations to find a way to leverage their customer data and use it to improve their marketing strategies. Marketing database companies are data-centered organizations that offer data-driven marketing tools to small and large companies alike to make the most out of their marketing databases.
To implement effective database marketing campaigns, you will need to have the best digital marketing tools at your disposal. Marketing software tools from the top database marketing companies come with great features such as customer segmentation, email tracking, and lead scoring. Here is a look at the best and most popular marketing database companies.
Top 4 Best Marketing Database Companies
Troparé marketing database company
Troparé Inc provides data-driven marketing tools for SMBs. They believe that every company, irrespective of its size, must strive to serve its customers efficiently and generate profitable returns. Marketing tools for small businesses need to be both cost-effective and compatible with cloud-based marketing databases, and that’s what Troparé is all about. Whether you need a specific online marketing tool, database marketing, or list management tools, your small business can use data-driven tools from Troparé.
The Troparé marketing database company hands marketers the right tools to probe, query, and master data management with little technical expertise or experience. Organizations can use the Troparé Studio to digest and manage their massive database, create targeted campaigns, and conduct A/B testing. Troparé Studio is one of the best marketing data management studios that’s capable of transforming SMBs.
Marketo is a reliable marketing automation platform that allows marketers to generate sales-ready leads. By using a Customer Engagement Engine, marketers can personalize emails and monitor how prospects engage with their email campaigns. The product capabilities of the Marketo marketing platform include lead management, CRM integration, A/B testing, and customer segmentation. Their pricing model is based on packages and bundles.
Eloqua is an Oracle-owned database marketing company that offers a marketing automation platform for B2B marketers. Marketers can use Oracle Eloqua to store customer information. One of the best things about this platform is its data-driven features. For instance, assuming you are creating an email campaign, Oracle Eloqua can help you monitor the activities of prospects when they visit your website.
This functionality is hardly seen in other marketing automation platforms. You can track behavioral data including which email leads converts to website visits, page views, and other metrics. With this essential information, marketers can better understand prospect behaviors. Eloqua’s product capabilities include campaign management, lead management, as well as marketing measurement and alignment.
HubSpot database marketing company
Undoubtedly, HubSpot is one of the best CRM solutions providers in the world today. Their customer relationship management software is free, yet it comes with awesome features for businesses to improve their marketing, sales, and customer service. Marketers can use HubSpot tools to generate effective leads. The platform allows organizations to grow their marketing databases while leveraging the power of automation and website analytics. A company’s sales teams can also use HubSpot to obtain deep insights into their prospects. By working with the above marketing database companies, you can give your organization a big boost to its marketing initiatives.