What are the features of the Magento 2 content management system and what innovations have been implemented in the improved version of the CMS?

The second version is designed to fix some bugs of the previous version of Magento. But even with them, the online store management system was named one of the most popular in the world. In order to get to know the world of Magento 2, you need to dive into the details. How did the management system achieve such results, and how did the great story of one of the best CMS begin?

Magento is a powerful content management system in online stores. As you know, the company Magento Inc. has changed more than one owner, but it did not prevent it to reach a decent world level. In 2011 it was purchased by the American company eBay Inc. and 4 years later it was successfully sold to Permira. Swinging with a change of power did not prevent Alexa Magento from becoming the most popular system of online store management, one of the most popular open E-commerce systems, and help to create on the basis of its platform more than a hundred thousand online stores!

Magento deserves to be called the “leading platform” for e-commerce because it holds approximately 30% of the market. At the moment, the project community has a huge number of participants – about 375,000. A word that is immediately recognized when you think about Magento is “power”. Definitely, this is the most important quality that distinguishes it from other CMS. Power, strength, well-coordinated strong construction – all this has attracted a really big fish in the world of e-commerce. Enterprises with breathtaking incomes such as Nordstrom, Adidas, North Face, use Magento. Just think about it, the system is so strong that it can work quietly if the catalogue is viewed by 350 million people, and orders – almost 500 thousand (per day).

Flexibility

Magento has always been the most flexible online shopping platform. You can set up many unique options and plugins for your business. For example, you can use your search line, catalogue design and other marketing tools. Multi Fees extension is one of the many extensions.

Wide range of marketing opportunities

Keep in mind that Magento can react quickly and systematically to any new input information. Adjust prices and make promotions with promo companies by changing the design of the page in real time.Install Multi Fees extension for Magento 2, organize a variety of sales, e-mail-sales with the latest information about new products, sales hits and other news of the store.

SEO-friendly

With Magento, it is easier to achieve high positions in search results. The system creates an XML-map of the site itself, which allows you to speed up the detection of a web resource by search engines, respectively, has a positive impact on attendance and sales.

Easy administration panel and catalog management

From an administrative point of view, Magento also has many useful options. These are import and export of goods database, the addition of categories and subcategories, sorting of goods by specific characteristics, monitoring of stock balance. It is convenient that you can easily add several images to each position, attach related and similar products. Also, the function of saving the cart is implemented (remembers customers and saves the order for a certain period of time), tracking the order at delivery.

Easy navigation, product selection system, filtering, and comparison function help users to find the right product and get the most information about it. Customers can rate the product on several scales, write reviews, and maintain a wishlist. For the convenience of ordering, comparing products, the user is shown the pages of the catalog, which he viewed earlier.

Reporting

You’ll get full statistics on your business. You will have information about the best customers, product rating, number of orders and much more. What’s more, you’ll even know about goods that are often added to your cart, but removed just before you buy them.

Security

Magento – CMS with a high degree of safety. Highly professional developers are constantly working on the improvement of the system. In addition, the use of SSL certificates serves as a reliable guarantee of resistance to viruses.

Trust of global brands

On this platform, there are many online stores of world-famous brands: Tiffani & Co, Lenovo, Nestle, Gucci, and others. The number of online stores on Magento already exceeds 90 000.

In writing an essay, it is important to get it right with the content of the article as well as correct spelling, punctuation, and grammar. An essay checker is an essential plagiarism checker tool that helps students, as well as teachers, get things right with their write-ups, and one can quickly get these tools with these devices. Also, with an essay plagiarism checker, you can ensure that your essay is 100 percent free of plagiarism, which will help you score more with your write up.

Technology has influenced the education sector enormously, and some of the big giants in the technology market that have played a considerable role in this sector include Google, Apple, Microsoft, and recently, Amazon.

Google has, however, become most popular among teachers and students, over pioneers like Apple, and Microsoft. Apple had initiated its educational hardware and software program for teaching and learning before Google came into the sector.

Fast forward to recent days, teachers and students have become obsessed with its Products, according to Rachel Premack. The educational technology sector is a vast market, which is expected to hit over $43 billion in 2019, so these giants are keen on taking their chunk in the market.

How Google Overtook Apple in Education?

Following earlier days of technology advancement, apple products for teachers were common in classrooms, enhancing learning. Products of Microsoft and Apple for education decreases drastically between 2013 and 2017 as Chromebook becomes popular in classes. Shares of Apple for educators mobile reduces by 33 percent, while Microsoft devices for educational purposes reduce by 21 percent, which has coincided with the rise in the use of Chromebook in classrooms.

The main reason for Google taking over from Apple in the education sector is that they have made their products more accessible to everyone. On the other hand, Chromebook is very popular among researchers to search for queries, check up materials when writing essays, searching for free plagiarism checker tools to use for your article, etc.

With the popular search engine of Google, it has become more useful for an educational purpose which Google had leverage on its products. Google introduced Chromebook with useful features that make it easy to navigate from devices. You can easily connect these devices with other devices, and share your essay or articles, use search engine easily. The ability to share your works on any device when you connect with your Google account is another preference that proves useful in academic works. You do not need to carry your devices to be able to access your works with your devices, and as well as sharing your works easily with colleagues or in the classroom.

Google has overtaken Apple in education with its cost-friendly product such as Chromebook. Google had focused on providing cost-effective hardware and software products for educational purpose. Earlier, Apple was the pioneer of offering classrooms affordable computers but had slow down and focused more on high-end consumer products.

We can summarize the reasons Google have overtaken Apple in the educational sector in the following ways:

• Google products have become more affordable than Apple products.
• Google has improved hardware and software than Apple.
• Researchers find it easier to work with Google devices with useful tools.
• Google devices have become trendier.
• Google features are compatible with other devices.

Apple Education Plans for the Future

Apple has taken steps to overturn the trend in the education technology market with the introduction of low-end iPads for classrooms. The action taken by providing these affordable iPads is to rival the cost of getting the Chromebook, which Apple sees as a turning point in losing the market to Google.

In March 2018, iPad which sells for educational use was introduced in the market, a bid to increase sales of Apple products. The iPad goes for above $300 for regular customers, which is a strategy to target the educational sector with high potential.

However, producing low-end iPad is the foremost strategy to overturn the tides of Google overtaking Apple, which may not be enough presently.

So, the lead set by Google in the education sector is a huge one as they have not only become popular, but simple to use and affordable. Apple needs to put in more effort, especially in the area of software for Apple for education to improve usability.

Apple had taken steps in reducing the price of their product to try to balance the market in the educational sector, which is a good step in the right direction. However, they have to take other factors into consideration if they intend to take back their position in the educational technology market.

A Virtual Private Network, or a VPN, is a connection method that allows the secure traffic of data between the connected devices. A VPN protects the data by encrypting it and thus granting its secure transfer. People use a VPN service to safeguard their privacy and ensure the secure sharing of sensitive information.

At the same time, there’s a question of speed, namely, how all that encryption process affects the speed of your Internet connection. In this article, we will explore this topic in detail.

So, can a VPN slow down your Internet?

The short answer is yes, it can. However, everything is not that simple, as it all depends on the circumstances.

If you are using a high-quality, reliable VPN service, you will not notice the difference. Most VPN providers offer a decent speed with a minor decrease, as compared to the usual Internet speed. This reduction is caused by the encryption process, which protects your network.

With that said, certain factors make the connection through a VPN slower.

1. Slow Internet

If your Internet speed is slow to begin with, a VPN will not solve the problem. Some users may purchase a VPN service only to make their Internet perform faster, but in most cases it is ineffective and they end up with even a slower connection than previously. So, if you believe that a VPN affects your Internet, first ensure that you have an adequate speed by running a speed test, as described in this guide.

2. The physical location of the server

When it comes to the speed, the distance to the VPN server you are connected to is important. The farther the server is, the longer it takes for the packets of data to be transmitted. That is why, for faster performance, make sure to connect to the server that is located nearest to you. Good VPN providers have a range of servers all over the world, so you can easily choose the most suitable one.

3. Server overload

It is possible for a server to get overcrowded when there are too many users and not enough bandwidth. This situation happens rather frequently with free VPNs. In this case, the solution is to try connecting to a different server, where there may be fewer visitors. Ultimately, you should choose a provider with no bandwidth limitations on their servers.

4. Interference

Some firewalls or anti-malware programs may interfere with your VPN and slow down your connection. Although it is not that common, some of the security programs may be configured to affect the traffic and the CPU usage of your computer. Make sure to use one of the best antivirus options to avoid interference.

5. Encryption

The level of encryption has its effect on the speed as well. The stronger it is, the more CPU it takes up. Mostly, it concerns older devices though. In this case, you may switch to a lighter protocol.

In conclusion

So, as you can see, it is not a myth that a VPN can make your Internet slower. That is why you should stay away from a free VPN and choose a legitimate provider that offers reliable service.

The modern theory of managing the processes of creating new products underestimates the relationship between the processes of developing and selling new products and the development of brands. The easiest way to avoid mistakes is to use the services of a consultant. Let’s analyze what signs call into question the reality of the provision of marketing services and how to compose the primary so that there are no problems during verification. How to arrange marketing services without tax risks? Use consulting templates.

Why are marketing services a tax risk?

Any company is engaged in research of sales markets and clarifies consumer preferences in one form or another. Indeed, thanks to industry development and advanced technologies, people now have access to any goods at almost any time and in any place. The “era of the buyer” has already arrived. It is he who ultimately decides what to choose from a variety of similar offers on the market for goods and services.

Regular stores, online stores, direct sales – the methods are different for all sellers, but the goal is to attract a buyer to your trading platform, sell your product to them and keep them for making further purchases. And to achieve this goal, as they say, all means are acceptable. To successfully display goods, various loyalty programs, global and local research of consumer behavior, segment the market according to various criteria, and position goods by segment are helpful.

We all know these things intuitively. But we must understand that serious research is behind the manifestations of the sellers’ activity. These activities are either ordered by marketing specialists or used free of charge (media, Internet). Often, an enterprise’s staff has its marketer, and besides them, advertisers, designers, and IT specialists.

From the accountant’s point of view, payment for marketing activities is usually payment for ordinary services. But from the regulatory authorities’ point of view, not everything is so simple. Why? Because the intangibility of such services and the obvious influence of the results of applying the recommendations of marketers on the growth of sales and improving the financial condition of the enterprise gave rise to the phenomenon of aggressive optimization of taxation by numerous enterprises by issuing acts for allegedly rendered marketing services. It doesn’t matter if you make a profit or a loss: everyone needs marketing.

For example, information about the conjuncture and development prospects of a particular market for goods (services) can be obtained from open sources – it will look like market research. Further, it is technically easy to draw up an act for the amount required by the enterprise: after all, it is not easy to find analogs of prices (to confirm their “usualness”) for specific marketing services, since in each case, everything is very, very individual.

So it turns out that the primary documents seem to be executed impeccably: contract, act, tax invoice. And the company – the customer of services receives expenses in accounting and a tax credit, reducing the tax base for income tax and VAT (as an end in itself). But upon examination, it may turn out that no marketing services were provided. And hence the unpleasant and often “financially overwhelming” consequences for the company – the customer of fictitious services: expenses and the tax credit will be “removed” with the simultaneous charging of taxes and penalties. If the transaction amount is large, this can lead to the company that bought the fictitious services to bankruptcy.

What are Marketing Services?

We are considering the issue of what relates to marketing services in terms of reducing tax risks. To this end, we recommend focusing on those definitions that are in various regulatory documents, and not in marketing textbooks. First, let’s take a look at the general definition of service delivery. The supply of services means any transaction that is not the supply of goods, particularly the provision of services consumed in the course of performing a specific action or carrying out a particular activity. This definition has something in common with the Civil Code definition regarding consulting templates on the provision of services.

Then we consider the definition of various marketing services:

• On the placement of products of the taxpayer at the points of sale;

• The study, research, and analysis of consumer demand;

• Entering data on the products of the taxpayer into the information bases of sales;

• Collection and distribution of information about products (works, services).

Let’s dwell on marketing research separately. They mean a systematic process of determining, collecting, accumulating, processing, and analyzing information about the current state and forecast of the goods market. And services, supply, and demand, consumer behavior, market conditions, price dynamics. This whole complex of actions aims to improve the promotion of goods on the market, increasing their sales.

And finally, let’s take a look at merchandising. This type of marketing promotes the intensive promotion of goods in retail without the active participation of specialized personnel. This includes the successful placement of goods on the trading floor, the original design of counters and shop windows, the organization of presentations with souvenirs’ distribution, and discounts and benefits. In other words, this is a set of measures aimed at attracting the attention of the buyer to a particular product (or group of products). A product posted using certain technologies sells itself.

How to prove the reality of marketing services?

Arm yourself with consulting templates. How to fill the consulting templates to provide marketing services to convince controllers that these services are substantial? This issue has become especially relevant in the past few years, at the next stage of regulatory authorities’ struggle with a fictitious tax credit. Let’s list the key signs that prove that the business transaction for providing services is unrealistic:

• The “seller” of services is not an economic entity producing the corresponding service.

• The service provider is not able to provide it, judging by the available labor and material resources;

• The documented service is artificial. For example, a report on the provision of marketing, information, or consulting services may contain predominantly declarative and sometimes even meaningless information.

How can you prove that the company received services? It is necessary to go from the opposite of those signs listed above: none of them should be applicable in your case. Or, simply use a consulting template. Also, current jurisprudence should be taken into account. The courts defend taxpayers in disputes about the reality of transactions in cases where the primary documents confirm the purpose, objective necessity, the economic feasibility of obtaining the relevant services, as well as the possibility of carrying out such operations, taking into account the required time, place, material resources required to provide such services.

Are you looking for an exciting new career path? Cybersecurity is an industry fast on the rise to combat the growing threat of cybercrime, and it is a field that is appealing to many people with a passion for tech (and even those without). Cybersecurity can certainly be a great area to get into whether you are embarking on your first career journey or looking to make a switch from a relevant field, but as with any industry, there are a few things that you should be aware of first that will hopefully help you to know what to expect and hit the ground running.

Qualifications Are Key

You may be able to find some work without a relevant degree, but in order to find success in this industry, you will need an online cyber security degree with a masters being a great option. An online cyber security degree will teach you the skills and knowledge required to protect businesses and individuals against modern threats, plus an online cyber security degree can also prepare you for roles in leadership in this field. An online cyber security degree can also be taken entirely online, so it can be easier to work or maintain your current commitments, such as childcare, while you study for your online cyber security degree.

Jobs Are in Demand

There are many reasons people decide to switch careers, but one of the main reasons that many people are reconsidering their careers and looking to make the switch to cyber security is that cyber security is a field that is very heavily in demand. There has been a shortage in the field for a number of years, but the sharp increase in attacks (especially during COVID-19) has created an even stronger need for cyber security professionals. It is said that the global gap is around 3.12 million positions, and this ranges from entry-level analysts all the way through to executive-level leaders. Therefore, now is certainly a good time to consider an online cyber security degree and to help plug the shortage in the field.

Earning Potential is High

Another reason why so many people are eyeing up a career in this field is that the earning potential is significant. Payscale reports that the average salary for a cybersecurity analyst is $76,603 per year, but there is the potential to earn much more than this with specialist roles and depending on where you work. Salary is always an important factor when pursuing a career, and cybersecurity has good entry-level salaries with very high ceilings, so it can certainly be a smart move to make financially speaking.

Job Security is Strong

With such a big shortage all over the globe, you can rest assured knowing that you have strong job security with a role in cybersecurity. Once you have earned an online cyber security degree, you should be able to find work in most places, particularly if you have a masters degree. In addition to having strong job security (a major plus in today’s day and age), this also gives you the freedom and flexibility to move around if you wish – this is furthered by the fact that a lot of cybersecurity work can be done remotely.

Cybersecurity is a Broad Field

These days, cybersecurity is an incredibly broad field, and there are many different places to work and roles to fill. Cybersecurity was once seen mainly for government departments and other large institutions, but these days cybersecurity is mainstream and required in just about every aspect of life. Businesses of all sizes and in all industries, charities, non-profits, and individuals all need protecting online, particularly with cybercrime constantly evolving and developing and greatly accelerated due to COVID-19. This means that there are many different ways to make a living in cybersecurity, such as working as part of a cybersecurity firm, working with many different clients, working in any industry and providing cybersecurity for a single business, or working as a freelance specialist.

It is Constantly Changing

One of the major challenges of a career in this field is that it is constantly changing. An online cyber security degree is vital for teaching you how to protect against digital attacks, but it is difficult when these attacks are constantly changing, and new tactics are being used. This means that there is ongoing learning that you must be committed to with work in this field, so you will need to make the effort to stay current. There are lots of different ways to do this, such as:

• Ongoing training and qualifications
• Reading blogs
• Listening to podcasts
• Joining online communities
• Attending industry events
• Reading industry publications
• Social media

The Work is Incredibly Important

One of the main benefits of a career in cybersecurity is that it is incredibly important work. There have been many high-profile attacks on major institutions worldwide in recent times that can have very real and severe impacts not just on individual organizations, but cybersecurity is now something that every person and business needs. This means that you are making a real difference with your work no matter where you are working and making the world a safer place for people. If you work for a cybersecurity agency, you might work on some major cases and handle sensitive data, which can be a real thrill and one of the major perks of the job.

It is More Stressful Than Other Careers

Although it can be thrilling, it is also important to note that a career in cybersecurity is more stressful than most. This is because the work is so important, and any successful attacks could be devastating for a business or individual, so you will want to do all that you can to prevent attacks from being successful. On top of this, the work can be demanding, you may end up working at all hours of the night, and the fact that it is constantly changing can add to the stress. This means that cybersecurity professionals need to be able to manage their stress, work in high-pressure situations and find ways to de-stress and relax when they are not working.

It Can Interfere With Your Personal Life

Leading on from this point, this is not the right industry for you if you want to work 9-5 and simply switch off at the end of the day. Due to the serious nature of the work, you may be required to work all kinds of hours and often be on call, which means that it can interfere with your personal life (not to mention the stress you can bring home with you). This is an area that many struggle with, but the key is to try and make the most out of your free time and to find ways to disconnect from work when you are able to.

Communication Skills Are Essential

There is a misconception when it comes to cybersecurity and even IT as a whole that you do not need good communication skills to succeed. While you will spend a lot of time working unsupervised sitting in front of a computer (and often working remotely), you will also spend a lot of time working as a team, communicating with clients, and presenting to groups. This means that you must possess excellent communication skills to clearly explain your work to those that might not have strong IT and tech understanding and build and maintain trust. For those that want to advance to leadership positions, this will be hugely important and an area that will require work – an online cyber security degree can also help with this.

You Need to Create a Large Professional Network

As with any industry, having a large professional network will always prove useful, particularly for those who want to reach the top. While there are many gaps to fill right now, there is also a surge to fill positions, so it could be hard to climb the ladder in the coming years. It will be easier, and you will find more opportunities when you have cultivated a large professional network and developed a positive reputation. You should be networking both online and offline and make sure that you are making an effort to maintain professional relationships over time (the internet can be a great way to do this).

Critical Thinking Skills Are Key

Cybersecurity is, essentially, all about problem-solving, and this is difficult when you are facing new and different challenges each day. This is why it is so important to have critical thinking skills, which would allow you to think outside the box and find the best and most efficient solution to the problems when they arise (you must also be able to act quickly). It is true that some people seem to possess critical thinking skills naturally, but you can also develop these yourself with training, and this could make a huge difference to your performance and career potential in cybersecurity.

You Will Make Mistakes

Mistakes are inevitable when working in a high-pressure, high-demand industry and facing constantly changing threats. Hopefully, these mistakes will never be too severe, but you must make sure that you do not let them knock you back and affect your confidence. Every top cyber professional will have made mistakes, but the difference is that they will take a moment to learn from these mistakes without dwelling on them and use them to become a better cybersecurity professional.

You Should Build a Portfolio

In order to advance your career, you will need to be able to show what you have done and why you are the right person for the job (much like any job). One of the best ways that you can do this in a cybersecurity field is to build a portfolio over the course of your career, which outlines the work that you have done and the challenges that you have overcome. An online portfolio is a good idea and can include further information on your career along with references from previous employers and clients that you have worked with.

Days Are Different

Another appealing factor for a career in cybersecurity is that no two days are the same. While this certainly can make it stressful and unpredictable, many cybersecurity professionals enjoy the fact that their work is never the same and that they will be facing new challenges and having new experiences each day. This means that you need to have some flexibility with your work; you need to be prepared each and every day and have a strong work ethic so that you can work to a high standard at all times.

You Need Strong Understanding Outside of Cybersecurity

You will obviously need to be a cybersecurity specialist and have an online cyber security degree, but it is also important to see the bigger picture and have a greater understanding in order to find success. The best cybersecurity professionals are the ones that have a strong understanding of both tech and IT in general, as well as understand business. The clients that you are working with will simply want protection from the latest threats and for the protection to not interfere with their work, so you need to understand the business, their goals, and how they operate so that you can find the best solutions and both keep them happy and well protected.

As you can see, there is a lot to know about a career in cybersecurity with benefits and drawbacks, much like any other field. Now is certainly a good time to embark on a career in this field, and it can be incredibly rewarding, but it is also hugely demanding and not a role for someone that wants a simple job that they can disconnect from. Those who enjoy their work often see it as an important part of their life and revel in the fact that they get to protect both people and businesses from malicious threats from criminals around the world.