So, what does data science actually give us? Well, turns out that we have already benefited greatly from it. Health care all over the world has developed, thanks to it. We are now capable of bettering the service in monitoring patients, fight cancer, various heart diseases, and many other ailments. We have asked some of the Active Wizards Specialists to give us an idea of what is this, and the information is amazing. Here’s what we picked up from that:

1. “Googling”

Well, we say Google, but we really mean any powerful search engine we have right now. They all use algorithms to achieve the result in mere moments in time. And, while it could be easy to dismiss it as “It just found the word I put there,” one should really realize that Google actually processes over twenty thousand terabytes of data on a daily basis and that number is ever increasing with each passing day. So, the first, and probably the most commonly used application, is well making the internet give us what we want. Without it, we would never even want to open our browsers.

2. Airborne traffic regulation

Running an airline company is actually a lot riskier of a job than one might think. It is a common misconception that it’s just gravy once you can afford your airplanes. Time and time again, these companies took heavy losses from improperly planning their routes, the classes of airplanes, and other mistakes.

With the use of data science, a lot of companies now have the option of properly planning while having possible delays in mind, the exact type of an airplane they need, how to plan their pauses to not lose too much time in between, and get to sell more cards.

3. “Recommended for you”

I will assume you are already completely used to YouTube or Netflix being capable of recommending the exact video/show you want to watch at that exact moment. Well, that doesn’t come as easy as one might guess. The systems made for this are all based on data science that analyze your previous searches.

4. Marketing

Ever wondered how you get the exact commercial you want to see or how someone else’s computer always feels somehow off while browsing the web? That is thanks to data science and machine learning.

Now, one might complain about companies using your information to sell you products, but ask yourself this: Would you rather see commercials you have no interest in or ads for products you might really need or want to have? Simple as that. It helps companies make money, small businesses take off, and you get the product you want.

5. Chatting with your phone

Ever wondered how Cortana or Siri know what you are asking of them? Well, let’s just say this one is obvious. However, it’s always funny to listen to some voice recognition fails, so please treat yourself to a little and use the first category to browse the net and find a funny video of a voice recognition failure.

When most people think of BitTorrent negative thoughts run through their head. After all, isn’t it the way bad guys download illegal movies? If you look a little deeper you’ll realize it’s the file syncing power it has that actually stands out more than anything else, which has been capitalized on by Resilio.

On the opposite side of the spectrum you’ve got Dropbox, the biggest file syncing software out there. In fact, there are huge amounts of cloud file sync tools people use on a daily basis. Let’s look at why leveraging the power of BitTorrent over cloud solutions will help you.

It’s So Much Faster

To get anywhere at speed you have to go directly from A to B. It’s going to slow things down if you have to take a detour. Your file sync software Linux currently has installed wants to send data to your smartphone. What is the point in going through a third party in the cloud when you can send it directly? You’ll now only be limited by the speed of your internet connection at all times.

A Lot More Control

When you’re syncing it’s not always to devices only you have access to. There is a good chance at some point you will be collaborating with someone on a project. When you give someone a link on Dropbox they could do anything with it afterwards, but with Resilio it works differently. For example, you might only want to show someone something once before taking away their access to it automatically.

Don’t Worry About Downtime

If you look around the internet you’ll know Dropbox is going to crash on almost anything it’s installed on. What would you do if your iPhone app crashed? When you rely on cloud software it’s only a matter of time before you suffer from downtime because nothing will stay up non-stop. If you bypass the cloud when syncing you’ll not have to deal with the crashes and you’ll be completely unaware of them too.

You’ll Save Lots Of Money

Cloud file syncing software is only free up until a certain point. Once you’ve reached your limit and the storage space is gone you’ll be all out of luck. The only thing you can do is spend money to increase the amount of storage space you have if you don’t want to sign up to countless different companies. There are no space restrictions outside the cloud meaning you’ll never have to dig around for more money.

Security Means Everything

When people think of automatic file sync software it gives them peace of mind. Their brain can switch off because the software will take care of everything. What they don’t realize is that when your data is sitting in the cloud it’s extremely vulnerable, so it doesn’t matter whether it’s hands off or not. When you can sync data without storing it online there will be no security threats to worry about.

Cloud Syncing Certainly Isn’t Evil

there might be a lot of things wrong with using the cloud to sync data, but it’s not evil and still works. You just have to be smart about what you decide to use. If there is a more effective solution out there it would be silly to dismiss it. Everyone will soon realize the cloud isn’t the best place to sync their files if they’re smart.

Did you know that as your Mac inevitably begins to accumulate junk on its hard drive, it can start to slow down and act sluggish? On top of that all that junk is also bound to start taking up lots of valuable storage space, leaving you with less room for files that really matter.

Because of all that, you should try to get into the habit of regularly cleaning your Mac. All that you really need to do is remove any junk files (or indeed any files that aren’t ever being used). Unfortunately as much as that might sound like a piece of cake, it is actually anything but and attempting to do so manually would take ages.

Instead of manually going through each and every folder on your Mac one by one and trying to find all the junk files that are on it – you could instead opt to use Movavi Mac Cleaner. It is a Mac system cleaner will make the task easier, and all you need to do is:

1. Launch Movavi Mac Cleaner.
2. Let the automated scan find all the junk files on your Mac.
3. Review the results of the scan and click ‘Start Cleaning’ to remove them all.

When you go over the results of the scan, you will be able to see precisely how space is being wasted on your Mac. By default Movavi Mac Cleaner will detect and delete all the junk files on your Mac, including cache files, logs, trash bins, old large files, unused localization options, and duplicate files. If you want you can choose to only delete certain types of junk files, instead of removing them all in a single click.

To improve your Mac’s performance further, you should also make full use of the ‘Uninstaller’ in Movavi Mac Cleaner. It is a great feature that will let you remove apps while ensuring no leftover files remain. In fact it is so effective that it can even track down leftovers from apps that were uninstalled through other means, as well as allow you to uninstall native OS X apps that normally can’t be removed.

In addition to cleaning out your Mac so thoroughly, Movavi Mac Cleaner has several other notable features. Within it you’ll find a ‘Shredder’ that can be used to delete confidential files, as well as its very own antivirus and firewall to keep your Mac safe from various threats.

If there’s one aspect of marketing where small businesses need to focus their attention this year, it’s mobile. According to research cited on Mobile Marketing Engine, 70% of people searching on their mobile device connected with a business, and 66% of mobile searchers visited a business.

Mobile is everywhere, and it’s the primary way consumers from all walks of life are finding the businesses they need and want, and ultimately becoming customers of those companies.

With that being said, it can be somewhat intimidating for small, local businesses to take on mobile marketing, so starting with a simple yet valuable strategy is the best option.

Below are some of the critical goals you should set for your small business in 2017, and it pertains to mobile marketing.

Create a Complete Responsive Experience

There are so many reasons your website needs to be responsive. The first is fairly obvious. You want mobile users to be able to access your site from any device easily.

Responsive design is also important for search engine rankings. Google, as it becomes more and more focused on ensuring users get the best possible experience, is rewarding those sites that are responsive.

It’s essential that small businesses use 2018 as the year they work on their site design to make sure that it’s not just responsive, but that mobile users are getting the full and complete experience of their site.

You can visit the Google search console to find something called the “Mobile-Friendly Test.” All you do is enter your URL, and you can see how easy it is for a visitor to use your site on a mobile device.

Mobile SEO

When you’re creating an SEO and keyword strategy, you should be thinking about your mobile users. Having a truly responsive web design is a big part of that, but you should also do separate keyword research for your mobile marketing.

When you’re researching keywords for your mobile SEO strategy, you should think as a mobile user would.

You’re going to want to localize your SEO in many cases as well, because many times when consumers are looking for businesses on their mobile devices, it’s because they want to find them in their local area.

Mobile Social Media

As a small business, you’re probably already on social media, but some social apps are more conducive to mobile users than others, and you should make it a goal to build your presence on those in 2018.

One example is Instagram.

Instagram, unlike Facebook, is almost entirely for mobile use. Yes, users can access it on their desktop browser, but they’re more likely to do so on their smartphone, and it’s a good way to entice your potential customers directly on their phones visually.

Another mobile-driven social media app is Snapchat, so these are two areas where you’re going to want to put some attention this year.

2018 isn’t necessarily the year of the mobile user because it’s somewhere marketing has been focused in recent years as well, but it is the year when having a strong mobile marketing strategy is no longer optional for even very small businesses.