Facebook has over 2.9 billion users. That’s about 38 percent of the entire world’s population. It’d be the second largest after Asia if it was a continent. That’s how big Facebook is. The platform’s size makes it a great place to sell your business through ads. But there’s a catch. Facebook users make over a billion posts each day, and it’s easy for your ad to get lost in the lot. Knowing some Facebook best practices can help your marketing efforts a great deal. Here are a few tips on how to create a competitive Facebook ad.
Use Quality Images
Effective advertising needs significant planning. The planning stage gives you room to research content ideas and trends to help develop an effective ad campaign. However, it’s crucial to think visually as you plan. Thinking visual is necessary to beat Facebook’s ever-increasing content competition, and your ads should say a lot in fewer words.
Top-quality visual images are a core feature of highly performing Facebook ads. However, you need effective gadgets that can guarantee high-resolution images for your Facebook ad. These Lenovo all-in-one gaming PC can afford you a seamless visual creation process.
Set Clear Goals
Facebook campaigns shouldn’t be a one-off exercise. You need to constantly evaluate your ad’s performance, drawing lessons for your future advertising efforts. Setting clear goals creates a path for your campaign and helps measure how far advances your ads travel the path. It can also show whether your ads are gearing off the path.
It’s good to set “big audacious goals” for your ad campaign but breaking them down makes more sense. For instance, you can hatch a sales goal to sell 40,000 thousand units of your product in a year; but achieving that can be frustrating.
You can deconstruct the yearly figure into monthly and daily numbers, ensuring easy monitoring. That means you’ll have 3,333 units to sell monthly and 111 units daily. Setting simple Facebook ad goals makes it easier to identify limitations faster so you can make the necessary changes in time.
Develop Your Copy Around Your Target Audience
If you did your preparation right at the planning stage, you should have a clear picture of your audience. Tailoring your marketing copies with your audience in mind can be a great way to cut through the competition in reaching them. Luckily, Facebook allows you to direct your ads toward your target market. You can choose the gender, age, interests, marital status, and other demographics related to your audience before publishing your ad.
Beyond that, it’s crucial to personalize your marketing copies around your target audience. Suppose your company sells diapers; your core target can be nursing and expectant mothers in your sphere of influence. If so, your copies can draw inspiration from the struggles these women face in discharging their motherly duties.
Optimize Your Call To Action
With great visuals, clear goals, and personalized copy in hand, you’re ready to publish an effective Facebook ad that scales competition. However, don’t forget your CTA or call to action button. Don’t assume people already know what to do when they see your ad. Simply asking them to buy, like, or follow can complete the trick.
All in all, Facebook’s algorithms change as the platform evolves. Apart from these effective Facebook ad publishing tips, it’s crucial to be ahead of these changes to beat the competition.