What’s the difference between digital marketing and traditional marketing? They both come with pros and cons, and can both be very effective for your business, but there are also large differences that separate the two. You must understand what these differences are, and how they apply to your business, so that you can work out which form of marketing you should be using.
What Is Digital Marketing?
Digital marketing is using different online channels to communicate with your audience. This communication could be putting forward the different offers that you have available, showing people reviews of your business, and effectively laying out exactly what it is your organization does. All these means of communication will take place online, hence why it is digital marketing.
Different Types of Digital Marketing
There are several different types of digital marketing available. Some of these include, but are not limited to:
SMS Marketing
Arguably one of the earliest forms of communication that spread to the masses digitally was the ability to send and receive SMS messages. As such, it is commonly used as a form of digital marketing as businesses will reach out to customers via text to let them know about different offers that are available and how those customers can get a hold of such offers. This is an effective form of marketing often used by non-profits who have access to excellent services that can help them get their message across. Tatango is a fantastic nonprofit texting service that businesses can use to get their message out there.
Social Media Marketing
Given how popular social media is these days, it is hardly a surprise that businesses everywhere use it to reach their audience. This could be through ads or merely posting on social media, but either way, it’s a great way to connect with your audience.
What Is Traditional Marketing?
Traditional marketing steers clear of the online sector and focuses on more traditional methods. This is effective when it comes to advertising certain products and appealing to a specific niche. It used to be the case that traditional marketing was the only form of marketing out there, but this is no longer the case.
Different Types of Traditional Marketing
Some of the different types of traditional marketing include, but are not limited to:
- Billboards
- TV Ads
- Radio Ads
- Advertisements in newspapers/magazines
Which Should Your Business Use?
A good marketing campaign will have elements of both traditional and digital marketing, and the key is finding the right balance. They both play an important role and, if used in unison, can elevate an overall marketing campaign. As such, you need to think about your product and your budget, and then consider which you think will be most effective, and then work out how you can use both traditional and digital ads to effectively complement each other. Finally, you are going to need to make sure that you are keeping track of how many customers you obtain through your marketing strategies, to ensure it is working effectively.