Your website is the first point of call for most, if not all, of your visitors and customers alike. This means it has to be appealing and practical across a wide demographic, even concentrating on your desired niche.
This means that you will have to bend over backward to help your visitors become customers and not put any unnecessary hurdles in their way. Otherwise, they will just simply look elsewhere to spend their money rather than with your business.
There are some very quick, easy, and effective ways in which you can do this.
Provide visitors with clear instructions
There is nothing more frustrating than visiting a website that seems to provide everything you want with little to no obvious way of accomplishing your goal. The obvious answer to this is to click away and find another website where you can either find out more information or make the purchase that you want to make.
With this in mind, you should make sure that your website has clear instructions for the visitor to follow, whether you want them to visit certain pages before they leave your site or make that all-important purchase.
Make your online services convenient for your visitors
You also need to think about how you can make your website and the services you offer far more convenient for your visitors to turn them into paying customers. One of the easiest ways of doing this is to use APIs or plugins to improve your website, such as adding OAuth software for your potential customers to make use of. This will save them time entering the same data time and time again and instead provide them with easy, safe access by way of using their Google or Facebook accounts to sign in. You won’t risk losing them because of a lengthy sign-in process this way.
Use plain and simple language
Make sure that all of the information on your website is written in a way that can be easily understood. Not everyone that visits your website will have the depth of knowledge or terminology that you have. The idea is not to make your visitor feel overwhelmed or, for that matter, under-educated, especially not if you want them to make a purchase.
Therefore, you must remember that your website is available for everyone to see. Plain and simple language is easier to translate and by using overhyped technical jargon, you may be losing out on custom rather than inspiring it. It is a simple change you can make that could make a huge difference to your business.
Summary
The whole purpose of your website is to have potential customers find your business regardless of their location, bring awareness to your products, and make purchases. It stands to reason that by putting any hurdles in their way, not directing them around your website, confusing them with over-hyped technical jargon, or making life just downright difficult and inconvenient will not get you or them the desired result.