As a business, it is imperative that your website is as good as it can possibly be. The reason for this is simple – the internet takes up an increasingly large share of global consumerism, and eCommerce is only set to become more widespread going forward.
Your site is no longer somewhere to stick contact information and a few words about your company – it is the fulcrum from which your sales, marketing, and customer service function.
To ensure your business’s website is as good as it can be, you need to focus on a few key areas.
The first is performance. If your website takes an age to load, crashes constantly, or lacks proper functionality, it will be shunned by customers and punished by search engine algorithms.
Secondly, you need to make sure that your site is simple and easy to navigate. If your visitors are confused about which pages to visit, or can’t easily find what they are looking for, then they will click off and visit a competitor’s web page.
You should also endeavor to have the overall design reflect your brand identity. This will make it easier for potential customers to understand what to expect from your products, as well as the wider philosophy behind your company.
This is how to improve your business’s website:
Make sure your Web Vitals score is high
Arguably the most important aspect of a website that you need to get right is its performance.
You can have the best-looking site in the world, but if it can’t load a page quickly, crashes frequently, or has glaring SEO blind spots, then it will repel visitors like the plague.
Therefore, you need to check your core Google web vitals to ensure that you aren’t lacking in certain areas. These web vitals measure key performance metrics – such as website interactivity, web page loading speed, and more.
If you are unsure about how to raise your Google web vital score, then consider using a core web vitals optimization service, which can guide you through the process of improving your site.
Simplify the layout
Another great way to improve your business’s website is to make it simpler to use.
This problem can crop up if the web development team spends so long trying to be clever by cramming a huge amount of content and products onto a site without considering the end-user experience.
Unfortunately, if you don’t make it easy for visitors to navigate your site and find what they are looking for quickly, then they are likely to exit your website and click on a rival site instead.
Therefore, you need to simplify your web layout as much as possible. Put yourself in the shoes of your target market when designing the site. Is it obvious where each page or product is situated? Is it intuitive?
Once this has been improved, you will likely find it far easier to retain visitors for longer.
Build an aesthetic that suits your brand identity
The aesthetics of a site are often overlooked as a ‘nice to have’ detail, but they are crucial to the overall user experience.
You should make sure that the design of your website reflects your brand and the industry you are in.
An industrial tooling company is unlikely to have a chic, minimalist website better suited to an interior design brand, for example.