For every ten adults today, at least nine own a cell phone, and of those over half are smart phones. As a result, you shouldn’t ask yourself if mobile marketing is necessary for your business. You need to recognize that it is absolutely necessary and ask yourself what you can do to improve your marketing campaign.

Whether you operate in the transportation industry like FedEx, or provide legal services like Fair Credit. Mobile marketing has become the key to expanding business exposure to new consumers and keeping existing consumers updated on your latest offers.

To help you out, here are six proven tips to master mobile marketing for your business:c

1. Set Clear Goals

Before you can begin mobile marketing, you need to determine exactly what you want to accomplish with it. For example, are you looking to sell more products, to promote special deals and discounts, or do you just want to build general awareness about your brand? Your goals are what will give you motivation and your marketing efforts purpose.

2. Understand Your Customers

In order to appeal to your customers, you have to understand them. Narrow down your target demographics so you can better understand their purchasing/shopping habits, behavior, and what kind of advertising content is likely to resonate more strongly with them.

3. Build A Mobile App

No mobile marketing campaign is complete without a high quality app that allows your customers to access your discounts and offers in a way that is convenient for them. If you’re not an app designer yourself, then you will need to have your app professionally made for you.

4. Use Relevant Keywords

By incorporating relevant and popular keywords into your overall mobile marketing strategy, you will be able to gain the attention of users who are searching for those keywords in social media or on major search engines.

5. Utilize A SMS Text Messaging Service

A text messaging service will enable you to directly update your customers and app users with important notifications, discounts, coupons, and special deals. The beauty of a messaging service is it keeps your customers involved with you even when they forget to check your app.

6. Reward Your Customers

Last but certainly not least, you need to reward your customers and app users on a repeated basis. Reward them for downloading your app in the first place by offering them an incentive (such as an automatic free $5 gift card), give them a special discount on their birthday, and begin a rewards program where once customers purchase a certain amount from you (say $100) they’ll then win a certain credit from you (such as $10 off on their next purchase).

Rewarding your app users in this manner is ultimately one of the best things you can do to create repeat customers and to further spread positive word-of-mouth about your business.

Mastering Mobile Marketing

Mobile marketing is an incredibly efficient way to build a solid foundation for your business and forge long term relationships with your customers, but only if you fully commit yourself to mastering it. The good news is once you get the hang of mobile marketing, it will become effortless and make your business a sustainable one over the course of the future.

So, have you been thinking about developing and launching a mobile app this year? Well, the opportunities and the tools are more plentiful now than they were about a decade back. There was a time when Objective-C and Java were the only two options you had to deal with. But now, you can explore a world of options based on the kind of app you want to develop and your goals.

All in all, there are five effective ways to develop mobile apps, and each has a different difficulty level. Read on to know more before talking to mobile app developers!

1. Low-level coding

Using low-level coding makes the difficulty level pretty low. You will not have to be an expert developer with an understanding of the programming languages to create an app this way. The flexibility is pretty high, even with low-level coding. Thus, there are both pros and cons to this technique.

The biggest issue with this method is that you will need to have just basic know-how to create a mobile app from scratch using low-level coding. The maximum flexibility is definitely the biggest plus. It is usually the chosen option when you are trying to create an app where the frame rate for each millisecond is highly important, such as camera apps.

2. Creating hybrid apps

JavaScript is the web technology that hybrid app development relies on, and it allows the developer to deploy the app on multiple platforms once it gets created. If you are trying to make a hybrid app, you can have a single codebase for any operational system.

It will work on both Android and iOS and also on other platforms. Some examples of tools for hybrid app development are React Native, Ionic, Cordova, Xamarin and Flutter. The method works well when you require one set of developers, and you plan to develop all the things at once. You can go straight to market with both Android and iOS apps.

The level of difficulty is low to medium in this case. You will need more specialization as a developer to develop hybrid apps than to use low-code services.

3. Rapid App Development (RAD)

The third way to create a mobile app is with Rapid App Development. Some of the common RAD tools used by a mobile app development companies include Kony, Kinvey, and OutSystems.

It lets you create a mobile app through an intuitive interface. Generally, rapid app development platforms tend to claim that you do not have to be highly technical to use them. But you will have to lean towards technical aspects if you plan to do anything worthwhile with the project.

You will need to be more technical to make a hybrid app, but RAD is around the medium level. You will need to know what you are doing from a technical standpoint. However, you will not have to know the method to code all the things from scratch to create on these platforms.

4. Progressive web apps (PWAs)

Progressive web apps are the webpages that utilize manifests, service workers, and other varied web-platform features, along with progressive enhancements to offer users the kind of experience that is almost similar to native apps.

Also, PWAs come with a number of benefits to users, which includes being enhanced, installable, responsive, discoverable, re-engageable, and network independent. It still needs more skills than making hybrid apps.

5. Native apps for specific OS

Native apps, as you can guess from the name, are meant for the operating system on which they are running. So, you can talk to android or iOS app developersor both. One of the best things about native apps is that it uses the specific features, speed, and security of the device in full. So, the native code goes the fastest for processing data or on-screen interactions that get locally stored.

The user experience is better because the app looks and functions exactly like all the other inbuilt apps on the device. Furthermore, you get access to a varied range of APIs, and that means there is no limitation on app use. The debate of Android vs iOS development might be pertinent to consider at this point.

Of course, the cost is an issue with native apps. The developers need to create a different app for each operating system. You might need to get different developers for every platform that you plan to launch the app on.

The End Note

You now have a brief idea what options you have if you want to develop an application for your business. If you have queries about any of the ways mentioned here, you should get in touch with an experienced developer and let them consult you on the right path in your specific case.

Social media stars hold a lot of weight in today’s society. Social media is a powerful tool in itself, therefore making it entirely understandable as to why people with the biggest following have their community of followers hanging on their every word, much like the YouTubers of this world do too. The rise of the internet celebrity is clear to see, that’s for sure.

There’s an array of social media platforms to choose from although at this moment in time TikTok is the fastest growing one of them all. In fact, after its initial success in China, TikTok has made the transition over to this side of the pond with similar glory and won over a young audience which can’t seem to get enough of the popular video-based platform. Whether it’s through hashtag challenges, joining a viral craze or even sharing an educational clip, TikTok is absolutely massive in 2021.

There’s an array of TikTokers who are not only garnering massive interest, but they’re making a living from the platform also. Many of them have side ventures alongside their TikTok account, while others are already celebrities like The Rock, then you have gamers sharing tips or taking out your enemy in Fortnite, alongside comical clips, hair and beauty advice, and a look at some interesting food from abroad. The options are quite literally endless as TikTok continues to win people over everywhere.

With a large number of accounts already having a humongous following on the platform, we thought we’d go through some of the biggest stars of TikTok in 2026.

List of Biggest TikTok Stars in 2026 With Their Followers

Gilmer Croes

If you’re after some funny and light-hearted content on TikTok, then Gilmer Croes is well worth following. The US star is known for his funny pranks and comical clips. Around 31 million followers seem to like it, anyway.

Kimberly Loaiza

With 34 million followers at the time of writing, Mexican social media star Kimberly Loaiza is one of the biggest names on TikTok. Her stunning looks, excellent singing voice and regular installment of comical videos have bagged her a dedicated and loyal following from all over the globe—definitely one to follow.

Beauty Khan

 A huge presence on the platform from India, Beauty Khan has every one of her 21.5 million followers waiting for her next instalment of dance and lip-sync content. The popular platform has been banned in India, although personalities like Beauty Khan are expected to find success elsewhere. She’s certainly done well for herself.

Charli D’Amelio

(Image via https://twitter.com/wybmelio)

With just over 100 million followers right now, Charli D’Amelio is a huge name on TikTok. Her videos feature dancing and are known to go viral on the platform. Considering she’s only 16 years old, Charli D’Amelio is a talented TikToker.

Josh Richards

A popular name with young people on the platform, Josh Richards lives in a rented LA home with some fellow TikTok stars as they aim to make further waves on the platform and essentially be creating under the same roof. As a result, he has won over 23.7 million followers and continues to go from strength to strength.

Spencer Knight

 Close in terms of follower count to the 50 million mark, Spencer Knight has clearly been impressing people with his beat-boxing skills, with his short musical clips winning people round on a daily basis.

Zach King

Famous on Vine and YouTube well before TikTok was on the scene, Zach King’s videos of his magic and family life appeal to a wide range of people. In fact, there’s 52.8 million of them who can’t seem to get enough of the American’s content.

The art of attracting clients has become an exciting and diverse task as firms struggle for significance and growth in an era marked by quick developments in technology and changing customer tastes. Companies must not only understand the newest trends but also cleverly incorporate them into their plans in 2026 and the upcoming years if they want to stay ahead of the trend.

Explore the profound and revolutionary trends influencing client acquisition in this extensive guide, which also offers practical advice on how to use them to propel long-term business growth.

Image Source: Pexels

What Factors Should You Consider?

The process of gaining new clients is all-encompassing and includes knowing your target, giving rewards or coupons, speaking to them successfully, and staying client-focused. You may develop a strong plan for drawing in and keeping customers for your company by giving serious thought to the following elements.

Getting Around the Latest Trend of Social Media 3.0

After multiple changes, social media is about to enter a new phase characterized by deep involvement and community-focused participation. Social Media 3.0 necessitates more than just infrequent publishing.  It also requires engagement and a dedication to fostering meaningful connections.

Numerous platforms provide distinctive channels for companies to establish genuine connections with their target audience. To successfully navigate this new wave, one must do more than just publish content; one has to engage in discussions, build a feeling of community, and increase brand reach by making sincere relationships.

AI-Powered Customization for Extreme Relevance

Artificial Intelligence (AI) has evolved into the bedrock of highly targeted marketing, transcending basic automation in the client recruitment process. Given AI’s ability to analyze vast amounts of information, businesses can gain profound insights into the unique interests and behaviors of their customers.

This transformation extends to enhancing consumer experiences through chatbots that provide instantaneous, personalized interactions and algorithms generating tailor-made product suggestions. This innovative approach has been widely adopted by companies in countries such as the United States, Japan, Australia, and beyond. For example, the integration of accessible and digitized customer service has become integral to online gaming, offering immediate support.

AI-driven systems can address a myriad of queries, ranging from account-related issues to inquiries about games, ensuring a seamless and enjoyable experience for gamers. Gaming establishments, including various Australian pokies sites like RickyCasino, positioned at the top of the list of the best payout pokies, leverage automated customer service to create a more adaptable environment centered around user needs. The swift responses to user concerns contribute to an overall positive user experience, making them potential favorites in the industry.

Whether assisting with forgotten login details, elucidating game regulations, or addressing payout concerns, quick responses contribute to a smoother and more enjoyable gaming experience, fostering an atmosphere conducive to player satisfaction. Automated customer service on platforms like online casinos ensures a flexible and user-focused environment, addressing concerns promptly, from forgotten login details to game rule breakdowns. As a result, players can anticipate enhanced outcomes when engaging in casino games with substantial jackpots.

Looking ahead to 2023, businesses should not only embrace AI but also commit significant investments to its ongoing development and refinement, with personalization becoming a central component of their client acquisition strategy.

Foreseeing Customer Needs with Predictive Analytics

Beyond customization, predictive analytics can be used to anticipate and meet customer wants. This is how powerful data can be. Companies make well-informed, data-driven decisions by examining market developments and historical data.

Applications of statistical analysis can be found in a variety of encounters, such as customer service and inventory control, which results in an organized and smooth experience for clients. This year, companies that use analytics for prediction to their fullest capacity not only fulfill but also exceed customer expectations, establishing a reputation for being adaptable and progressive.

Going Beyond Profit of Corporate Social Responsibility (CSR)

By identifying themselves with businesses that share their values, customers in the environmentally mindful environment of 2023 are doing more than just looking for goods and services. From an emerging trend to a business need, the incorporation of sustainable development and Corporate Social Responsibility (CSR) within the business model has changed.

Companies that put sustainability first, whether through the use of eco-friendly packaging or charity endeavors, not only draw in environmentally-conscious customers but also strengthen their brand image and assure long-term profitability.

Bottomline

The customer acquisition landscape of the year 2023 going forward necessitates an inventive and sophisticated approach that incorporates insights into consumer habits, evolving technologies, and a dedication to individualized engagement. The way that businesses manage an electronically driven and highly competitive world has led to a shift in the way they comprehend and manage acquiring clients from traditional techniques.