To say that mobile is the future of business would be an understatement.

Heck, the mobile revolution is happening right in front of our eyes.

Smartphone usage is at an all-time high given the wealth of apps and more and more mobile-friendly sites coming along.

Additionally, the public at large is comfortable with buying via mobile like never before.

Given these trends, businesses rightfully want to capitalize on this new wave of mobile customer ready to spend. That said, doing so effectively requires keen attention to detail. To help you do the same, we’ve broken down six mobile marketing tips for 2019 and beyond.

Make Push Notifications a Priority

Push notifications are the holy grail of mobile marketing if you’re trying to score more engagement through your app. The ability to access users around-the-clock is game-changer versus in-app notifications alone.

Making sure push notifications are enabled is just one piece of the puzzle, though.

They need to be optimized so that people actually interact rather than brush them aside. This means paying attention to not only details such as frequency, but also text formatting. Ian Blair of Buildfire puts it simply: “If your push notification gets cut off on the lock screen, it’s

going to hurt your conversions.”

Such details might be small, but can make all the difference for getting people to spend more time in your app.

Accept Mobile Payments

This tip applies specifically to brick-and-mortar stores looking to get more out of mobile customers.

From Apple Pay to widespread digital wallets like PayPal, think “the more, the merrier” when it comes to mobile cash options. The upsides of accepting mobile payments include appealing to younger customers while also making transactions speedier as a whole. It’s a win-win for customers and merchants alike.

Keep Using Email

Email is the preferred method of contact for today’s consumers, hands down.

And here’s some more food for thought: 60% of emails are read via mobile according to Constant Contact.

Yes, that’s a majority of all emails.

Email may be an old-school marketing method, but it’s still as powerful as ever. Granted you’re optimizing your emails for mobile using snappy subject lines and short copy, you’re on the right path. Double-checking everything from text-based messages to image-heavy marketing emails via a mobile-friendly preview is a smart move regardless of what email service you’re using.

Rethink Your “Mobile-Friendly Site”

Most brands are aware of their mobile traffic and more likely than not have rolled out responsive design on their sites.

Is that enough, though?

Chances are the answer is a resounding “no.”

For example, consider conversion killers on mobile sites including needlessly long form fields and pop-up menus can still appear on responsive sites. You need to think about what the user-experience looks like for yourself and how you would respond if another site required you to go through a bunch of hoops.

If you’re avoiding these snafus and likewise have high conversion and low bounce rates from your mobile visitors, more likely than not you’re golden.

Double Down on Mobile SEO

On a related note, don’t forget the wonderful world of SEO as part of your optimization strategy.

Although some pieces of mobile and desktop SEO are apples and oranges, remember that it’s crucial not to sacrifice readability for search performance. This means that readability (think: text size and scrolling) and site speed (think: the faster, the better) should be your top priorities.

This quick guide to mobile SEO can further clue you in on what’s considered standard for toady’s mobile sites.

Look for Fresh Places to Market Your App

Lastly, don’t make the mistake of only promoting your mobile product via the app store. Channels such as social media is a good start, but also consider additional avenues such as…

• Video placements on social media
• Earned media mentions
• App review sites
• Guest posts on industry blogs
• Industry podcasts
• Conventions and events
• Blog comments

Given the blood, sweat and tears required to bring an app to market, finding more places to put it on display to relevant users is the least you can do. Beyond that and your on-page app store SEO, encouraging positive reviews while still staying within the guidelines of your respective app store can help cement that what you’re offering is the proverbial “real deal.”

The rise of mobile customers isn’t going anywhere anytime soon, especially as we as consumers become increasingly dependent on our smartphones. Standing out via mobile represents a series of smaller steps versus one big “fix.” As a result, tips such as the ones above are crucial for maximizing your earning regardless of what you’re selling.

Social media started primarily a means to interact and communicate with others and the idea was to share the social things that were important and exciting with those that mattered. In the late 1980s and early 90’s there was a marked rise in the manner in which people communicated online, via email, bulletin boards and real time online chatting. This gave rise to the first social media sites.

The early risers

The first attempts at social media were the little known Six Degrees Profile Uploading Service and this was shortly followed by Friendster –neither really make an impact. However, the theoretical work had now been done and there was a sense that the ability to communicate via the internet and in a way that made it immediate was the modern way forward for human socialization online.

The stayers

The predominant platforms that made it out of this early phase of social media were LinkedIn and Facebook. The others such as Myspace and the attempts by Google+ were all short-lived and some of the main issues were personal data security and an uncertainty about what the platforms were actually for.

The changes and the future of social media

Social media are now the main platforms that are used online, 72% of the American adult population regularly uses social media. Whether for social interaction, shopping, to share gaming with others (whether playing pokies online real money Australia or a first-person shooter) – it can all be shared on social media. Facebook is still around and has over 70 percent of the US adult population, but there have been huge changes in  the number and proliferation of channels and platforms. YouTube, Reddit, Instagram, Snapchat, Discord and Twitch are all the new players on the block who have made it big and now dominate the sector.

The changes have predominantly been about the inclusion of more short clips, themed posts and the use of social media for so many more different things and purposes than simply sharing your latest social event.

It was arguably just a matter of time before businesses took over the main platforms and a number of the older apps became more of a business platform than simply social sharing. Facebook and Instagram, for example, are now all about the influencing and promotion of products and services. Hence some of the newer social media sites decided to return the focus to entertainment and fun. It is about the opportunity to produce a viral clip that is seen and accessed by millions of people. This is perhaps the biggest effect and influence that social media can still have, in that it is possible to reach more people than ever before as most of the world now has a smart phone with the capability to make, edit and share social media clips faster and more professionally than ever before.

Social media is now predominantly run and accessed via smart phone apps and as such people now take the online communities that they have chosen to be a part of with them wherever they go.

It seems that games continue to be celebrated across the entire world as they grow in popularity and more people become obsessed with them and the fun that they have to offer. They are getting so popular now that they are no longer restricted in the same ways they used to be. For instance, many people are betting on gaming now, and others are gaming competitively for cash prizes, and consoles are no longer the only medium through which games can be played as many people are now choosing to play them on their mobile phones and computers instead.As such, there are a lot of different options when it comes to gaming on websites and keeping up to date with your gaming news, these will be discussed in more detail below.

Siliconera

Japan seems to be at the forefront of gaming,whether in the releases it has brought out or the technology that the country develops to enhance the gaming experience. As such, it is no surprise that a lot of gamers out there specifically want to keep their eye out on the latest offerings of the country. If this is you, then Siliconera is definitely the best place to go.

This site will keep its users up to date with the latest reviews and news about Japanese games, and it also discusses a lot of indie games. No doubt, by visiting, you will find out things you never knew about games you already love, while also discovering one or two new titles in the process. This website also comes with a lively community of readers who love to engage in fun discussions about their favorite titles.

Odds Shark

Competitive gaming is getting a lot more popular with arenas being built specifically to show the sport, and the number of people trying to get involved is ever-increasing. Like other competitive sports, following the rise in popularity of eSports and competitive gaming, people have also begun betting on the outcome of matches.

If this is something that you are interested in, then there is no better place to go than Odds Shark. Odds Shark provides the odds for various online gaming competitions and allows users to bet on how they think these games are going to play out. Just click visit website if you want to have a look at upcoming matches and get involved for yourself.

Techraptor

The developments in tech directly impact the developments of gaming, and as such, many people hope to stay up to date with news in both industries. For those people, there is nowhere better to go than Techraptor, which is famous for bringing its readers a huge range of informed, honest, and totally unbiased news coverage on both the tech and gaming sectors. The site offers a wide spectrum of news, whether it is on major titles or more indie releases, meaning that people can truly stay up to date with everything that might be of interest to them in the world of gaming.