The Role of Artificial Intelligence in Performance Marketing

Artificial intelligence (AI) encompasses a branch of computing that attempts to replicate a human being’s capacity for performing specific tasks, like analyzing data and answering questions that require research. The technology is undoubtedly improving, but AI isn’t new; it’s been around and in regular use for over a decade now.

In comparison, though, today’s artificial intelligence tools can deftly sort data to find patterns and make recommendations — something of much use to digital marketers who aim to understand consumer behavior.

As such, AI has begun taking the world by storm, with tools like ChatGPT and AI-integrated search engines like Bing poised to change the landscape of the internet as we know it over the years to come. When intertwined with performance marketing, AI can benefit organizations seeking to maximize conversions.

Performance Marketing: A Definition

First and foremost, performance marketing is a results-oriented form of digital marketing through which companies encourage their customers to take a specific kind of action, such as clicking on a link or making a purchase.

Many forms of performance marketing exist, and while older performance marketing methods, such as cost-per-click (CPC) banner ads and display advertisements, are still around, more modern types incorporate artificial intelligence to learn more about a customer’s behavior.

Those behavior analytics, along with an in-depth understanding of a customer’s purchasing habits, help advertisers deliver ads to the people that are most likely to take action on them. Most companies will only pay for their advertisements when people interact with them; they won’t pay for ads that don’t result in action.

Combining Performance Marketing and Artificial Intelligence

Older digital marketing practices rely on large-scale enterprise software to reach their target audiences. They also require plenty of manual intervention, with cohesion among different platforms being an ongoing problem. Marketing professionals struggle with ensuring that their ads reflect a personalized message and reach people when they’re most likely to respond to an advertisement.

With artificial intelligence, on the other hand, optimizing a campaign for the best results becomes much easier. There’s less manual work to be done, and AI-driven tools can make real-time adjustments that better drive results.

Benefits of AI in Performance Marketing

Performance marketing with the help of AI offers multiple benefits, such as:

Greater Personalization

Personalizing a campaign becomes nearly automatic with AI. When companies adopt an omnichannel marketing strategy, AI tools can collect data across multiple platforms. For instance, you can track a customer’s browsing history on your site if they log into their account.

Later, you can display advertisements for the products they looked at through search engines or social media channels, and if they subscribe to your email list, you can automate emails that further encourage them to make a purchase.

Reach Customers Across Channels

New forms of performance marketing are becoming more popular each day, such as connected TV ads, which appear on devices with an internet connection as customers watch shows or movies through popular streaming platforms, such as Hulu or Roku.

These ads outperform traditional commercials due to their personalization, driven by AI. According to CTV statistics, over 80% of retailers use connected TV ads to reach their audience.

Marketers can target their ads depending on a viewer’s demographics, prior search history, and browsing habits. Connected TV ads are unskippable, which makes for an added benefit that forces the viewer to see the ad through to its completion.

Ad Optimization

With artificial intelligence, carefully crafting pay-per-click ads through A/B testing is a thing of the past. There’s no need to regularly compare one ad’s performance over another’s or regularly tweak your calls to action (CTAs). Instead, AI can intuitively update the language of your ads and display them to individuals that are most likely to take action on them.

Predictive Analytics

With the right AI tools, understanding your customer’s behavior patterns is much simpler as well. AI can examine your first-party data, capturing strategic insights and identifying patterns you may not otherwise notice.

With more robust data analysis, you can optimize your campaigns to better predict the outcome of a customer taking a particular action, allowing your campaigns to become more effective and efficient over time.

Higher ROIs

In lean times, you want to ensure your marketing expenditures lead to results. Otherwise, you’re wasting money on efforts that don’t increase your revenue or bring in more customers.

Since artificial intelligence greatly empowers the personalization and optimization of your ads, you’re more likely to see a higher ROI from your marketing campaigns, and you won’t blow your marketing budget on ineffective strategies.

Power Your Performance Marketing Campaign with AI

Companies that capitalize on the many opportunities offered by AI technologies will see more substantial results from their performance marketing campaigns. You don’t want your competitors to leave you in the dust, so find out how to boost your advertising efforts by combining performance marketing and artificial intelligence today.

Why Use a Real-Time Health Monitoring App?

Many healthcare businesses now use remote patient monitoring or real-time tracking applications to deliver quality care to their clients. These ultra-modern innovations allow hospitals and clinics to share vital data, such as patient heart rate and blood pressure, remotely. It’s not surprising that mHealth app development solutions find applications in our everyday life, especially in this era where technology is undergoing a profound transformation. One obvious advantage of a real time health monitoring app is that it offers relevant insights into patient health and allows healthcare businesses to personalize their medical service delivery. This informative post will examine a few ways in which real-time health applications can benefit hospitals and other healthcare facilities.

Benefits of Real-Time Health Monitoring Apps

The benefits of using remote and real-time health tracking apps include the following.

  1. Chronic Disease Management

Patients dealing with chronic ailments such as diabetes or hypertension can get timely medical attention if they use real-time health monitoring apps such as those developed by Empeek. These innovative healthcare products can provide medications and reminders while alerting patients about their blood sugar levels and dietary restrictions. At the core of real time health tracking solutions lies personal health assistants driven by artificial intelligence. AI-enabled mHealth apps help individuals effectively manage their daily health proactively. Do you want to leverage cutting edge remote health monitoring technologies to transform how your facility manages chronic ailments? Have a peek at these guys for more info.

  1. Early Detection of Symptoms and Personalized Recommendation

Medical centers that use real-time health monitoring software can also add value to their healthcare delivery through early detection of diseased and personalized recommendations. Smart mHealth apps can identify irregularities or deviations from a patient’s baseline health parameters. This way, your medical team can address potential health problems before they escalate. Providing personalized recommendations for health enhancement can boost your clients’ quality of life. These recommendations may center on dietary adjustments, exercise routines, and reminders concerning medical appointments.

  1. Convenience and Accessibility

Real-time health monitoring apps improve convenience and medical service accessibility for patients in all localities. They promote fast and efficient data management through good communication. Hospitals can use these tools to cut how long it takes patients to report their health status, which can free up time to focus on crafting effective care plans and discussing treatment options. The advantages of using real-time health checking apps are numerous. But one thing healthcare professionals cannot overlook is the ability to transform their data-driven clinical health decision-making processes and improve the overall patient engagement and customer satisfaction.

  1. Integration with Healthcare Providers

The majority of health tracking apps allow users to share their information directly with healthcare professionals. This seamless integration makes it easier to empower hospitals and clinics to monitor patients’ health progress. Eliminating geographical barriers with these patient-centered software can enable you to take your healthcare organization to the next level.

Maintaining optimal health is a priority for many people in this fast-paced digital world. Therefore, consider using Empeek’s mobile health applications to simplify your healthcare delivery and add value to patient experiences. Harnessing the power of smartphone applications and other digital healthcare products will surely improve your medical business operations.

The Dos and Don’ts of Zoom Meetings to Assist you and your colleagues

Enhance your webcam image and space

This pandemic has driven most people crazy. Some people have been lucky though. Especially those who have been able to retain their jobs and remotely work from home, such as writers from WriteZillas. But this adjustment is still hard to master for most people. In her piece, There is No Place Like Working From Home, Quinn says that most people are not familiar with onscreen presence. They lack awareness of what is behind them when videoconferencing.

To prevent being awkward while video conferencing, there are a few steps to take. Run a test on your computer camera, get an external microphone for a quality sound, and ensure you have at least 20mbps of internet speed. You can achieve this by running a speed test. Lastly, check your background to ensure nothing embarrassing is there.

zoom meeting settings

Mute

If you are the host in a zoom meeting, it is always advisable to mute other guests on the call since many forget to do it on their own. It may seem obvious, but there have been numerous complaints on platforms like Twitter on this issue, where teachers, students, bosses, and co-workers beseech people to press the mute button. Since there are a lot of people using the internet at home, it is advisable to exit the conference call while you are silent because it takes up bandwidth.

Be efficient and focused with calls

If you switch away from the zoom app for more than half a minute, your colleagues might notice. This feature is relatable since video meetings are not far from in-person meetings. While using the app, try not to have numerous meetings as this will be against the remote working ethos. Respect other people’s time and personal spaces. Taking too much time on calls may interfere with people’s schedules or may raise uncomfortable moments during the call, especially when people are bored or in a hurry or are tired. Before hosting a video meeting, ensure you have a plan. Having a line-up will help in not drifting off while the meeting is in session.

 

Close the door

Set boundaries within your home to avoid distractors while hosting a zoom meeting or being a guest. Close the door, for example, to draw a border between yourself and other people in the house. You can also inform them of signals to watch out for, say, putting on headphones may be a sign that you are on a video call. It will automatically communicate your intention, and this will help you in managing your space while you attend a conference.

It is not a must to use video

The founder of Apple, Steve Jobs, is remembered for his love of walking meetings. Studies have proved that walking meetings help in connecting with others a great deal. Since the pandemic is here with us and will probably not go away so, social distancing will not allow walking meetings to happen, but you might take walks in your house, in your yard, or streets with less noise or distractors to loose-packed energy within you. Walking also helps you perform your best act while you are on a critical call.

It is advisable to use the audio feature if you want to hold a meeting while walking. You can do this by downloading the Zoom app on your gadget and select an audio-only option.

WhatsApp messenger for BlackBerry – Free Download

Want to chat with WhatsApp users from your Blackberry Smartphone? Then you should download and install official WhatsApp messenger for your ease of usage. You can get that from Torrent and other website. Please follow below tips for more details.

Whatsapp is an extremely popular cross platform instant messaging application available on all the major operating systems like iOS, Android, Blackberry, Windows, Symbian. It is free for one year, then you have to pay $0.99/year in order to continue using its services. It uses internet connectivity to send your messages to another Whatsapp user. Either you can use your mobile network plan or Wi-Fi any of them would be sufficient to send your messages. The process to add contacts is also very simple. It uses your contact address book in your phone and who all are registered on Whatsapp will be shown to you as your Whatsapp contacts on the Whatsapp screen. It is a very feature rich application. You can share images, music, audio, videos, contacts, location (thanks to the google maps integration). You even get a real time confirmation about your messages being delivered and read.  No wonder it has crossed the billion users mark around the world.

download free whatsapp messenger for blackberry

As there are many operating systems, in the market, application developers have to make sure that their application is supported by all the major operating system. As Android gained its popularity all around the world, the popularity of Whatsapp also grew. More and more people started using it. For example, if an Android user wants to chat with his friend on Whatsapp who have Blackberry OS, then they can do so only if Whatsapp is supported by both the OS.

download now

It is important to note that WhatsApp App for BlackBerry is FREE to use and available for BlackBerry torch 9800, q10, storm, bold 9000, bold 9900, z10, curve and playbook.

How to Install Whatsapp app on Blackberry for FREE:

Step 1: Go to the Blackberry World from any computer or laptop having an internet connection. In Blackberry world, go to the Whatsapp Messenger home page. You can use this link: https://appworld.blackberry.com/webstore/content/2360/?countrycode=US&lang=en 

Alternatively, you can download it via Whatsapp ota website.Just use your Blackberry browser when visiting the website.You should set your ‘Browser Identification’ to ‘Blackberry’ under Browser > Options > Browser configuration > Browser: Internet Browser, save the settings and refresh the page. The minimum requirements are that you should have Blackberry OS version 4.6 or higher and Blackberry Internet Service (BIS) or Blackberry Enterprise Service (BES)

Step 2: Just above the description of Whatsapp you will see a blue ‘Download’ button, click on it.

Step 3: You will get a prompt message to log in. Sign in into the Blackberry website by entering your Blackberry Id and password.

Step 4: After logging in you have to confirm that you have to download Whatsapp Messenger to your device. Then it will be sent to your device for downloading.

Step 5: After downloading and installing is finished, you can find it on your device within ‘My World’.

Step 6: Launch the application by clicking on it. Enter your name and phone number. Whatsapp will confirm it by sending you a verification code. Enter that in the verification code section. Set your profile picture and status message if you want to. That’s it you are set to start chatting with your family, friends, colleagues and relatives.

Congratulation! Now you have successfully installed WhatsApp for your Blackberry Phone and Tablet. Simply open that and start messaging with your friends.

Read : Get eBuddy Messenger for Windows and Mac PC

Also Check : Download Kik messenger for Windows & Mac PCs

Errors while using Whatsapp on Blackberry mobile :

1) If you get some error while installing or using then the majority of these problems can be solved by performing a clean install. To do a clean install you delete Whatsapp from your Blackberry device and then reboot it when asked. Then download the latest version of Whatsapp following the same steps as above mentioned. After this your problem should be solved

2) If you get an error like “Error loading module ‘Whatsapp’: too many applications loaded” then this means that the problem is not with the Whatsapp Messenger but with your Blackberry OS. You should security wipe your phone. If security wipe also fails then you have to re-install your Blackberry OS.

3) If you receive IT policy or permission errors or if you receive either of the messages below:

  • “The Application WhatsApp has attempted to open a connection inside the firewall and outside the firewall which is not allowed by your IT policy”
  • “Uncaught exception: net.rim.device.api.system.ControlledAccessException”

Then it might be because you did not grant proper permissions to Whatsapp. To fix this Go into Options > Device > Select Application Management > Select Whatsapp and edit permissions > Set it to Allow and Save and then reboot your device by removing your battery.

4) If you cannot send and receive messages then check your network connection or Wi-Fi network.

if you have any question or queries, please post them by commenting here. I will try to reply you as soon as possible.

How to fix “PFN_List_Corrupt” Blue Screen Error

One of the unwanted computer errors is a PFN_LIST_CORRUPT error. Page Frame Number is a computer error which is habitually associated with a Blue Screen. It usually occurs when your computer is preparing for a shutdown. What happens is that the page frame number is corrupted and thus the Blue Screen Error. Fortunately, the problem can be fixed in either Windows 7 or 8. But before getting to know of how to fix this problem, let’s have a look at the causes that lead such weird issue.

Causes of PFN_LIST_CORRUPT Blue Screen Errors

  • Incorrect Configure of Computer Devices

This is a very common cause of this blue screen error. When the computer is old or the devices have not been configured well, the error might appear.

  • Corruption in Windows Registry

Whenever there is a software change, either by installing or uninstalling software, the registry might be corrupted in the process and lead to the blue screen error.

  • Virus or Malware Infection

If your computer is exposed to a virus or a malware that attacks the windows system files then you might probably consider that as a cause of PFN.

  • Driver Conflict

Another cause of PFN List Corrupt is driver conflict. This situation may arise when two conflicting drivers run in one system.

  • RAM Corruption

A corrupt memory (RAM) may actually cause the blue screen error.

These are the main causes that lead you to the error but there are some internal issues too.

pfn-list-corrupt error of blue screen

Symptoms of PFN LIST CORRUPT Blue Screen Errors

To be mentioned here below are some of the symptoms that one should expect to see when faced with a List Corrupt error.

  • The most popular symptom is the appearance of this computer code. This will crash the active program window.
  • Periodic Freezes of your computer is also another symptom.
  • When your computer starts running in a slow manner and experiencing delays when responding to keyboard or mouse input.
  • Your windows detecting a problem and shutting down to resolve the problem. The problem might be a blue screen error.

How to Fix PFN_LIST_CORRUPT Blue Screen Errors

The most important thing is to know how one can fix this computer error. After you have established the symptoms to be of Blue Screen Error, the following steps should be taken to fix the problem:

  • The registry entries associated with Error 0x4E should be repaired
  • Scan your computer for any malware
  • Clean all your temporary files and folders with disk cleanup
  • Updating all your PC Device Drivers
  • Undo recent system changes
  • The windows program associated with PLC should be uninstalled and reinstalled
  • Windows file checker should be run
  • Install windows updates
  • Check for any corrupt hard drive
  • Put your RAM into test for corruption
  • A clean installation for windows should be performed.

The above stated are the detailed steps that should be followed in resolving your PFN list corrupt blue screen error. Otherwise if the problem is not deeply rooted a computer can use the following steps:

  • Checking for and downloading all the driver updates for your computer from your windows update.
  • Installing all the compatible drivers for your computer
  • Restarting your computer to allow for the drivers to take hold.

Problems that a Computer User may Face when Fixing PFN List Corrupt Blue Screen Error

In as much as the mentioned steps are easy to follow, there are few situations where one may be faced with some error. Here below are some of the errors and fixture that one is likely to face.

  • Users of windows 7 and 8 may not get direct download link to all the updates needed for fixing the problem. Identifying specific driver version for all the drivers may be a huge task.
  • Sometimes a virus may reoccur even after deletion. It requires specialized antivirus software to delete such viruses
  • Hidden corrupt files may be hard to locate for deletion.

BBM For Windows 7, 8 PC without Bluestacks – Download

BBM is one of most early instant messaging application introduced to the smartphone world which was only made available to blackberry users. Due to the current market situation, Blackberry had to make their application accessible to other mobile platforms around late last year (2013). BBM started with Android OS and iOS although Windows mobile had to join the league around July/August, 2014.

bbm download for windows and mac pc

There are lots of articles and tutorials about the best way to run BBM on your laptop of computer, but a lot of users are facing difficulty with the use of Bluestacks due to various other malfunctions or clashing configuration and demands. For such users, here is a detailed alternative tutorial on how you can successfully run install it on your Windows 8 Pro, 7 and XP PC, so you don’t face any problem in downloading BBM on PC without Bluestacks.

Since the application isn’t yet formally available for Windows PC users so we don’t have the software with the extension BBM.exe, which you could install it on your PC directly. We need to run the software on the laptop with the use of Android Emulator because BBM is only available in .apk format. Emulators is the program which allows android applications to be run on computer.

How to download BBM on Windows PC? No Bluestacks Needed

  • Download Andyroid (an android emulator) on your computer.
  • After downloading, install the that on your PC.
  • After successful installation, Andyroid will pop up an interface that demands you login with your Gmail username and Password.
  • After you login, it will synchronize with PlayStore, and then you can search BBM using the search bar.
  • Now it’s time t o get it from the search result. Make sure to follow the official site only. As there will be so many duplicate source which we can’t relay on.
  • Download BBM and create a new account or login as the case may be then you can add your friends.

It offers some fantastic features such as “always open” which mean the BBM apk application is always on provided you are connected to the internet. With this particular feature, you need not worry about missing messages from your pals; owing to these characteristics Blackberry and Kik messenger has acquired a considerable amount of loyal users in the previous year. Since BBM only supports four mobile OS platform, it’s certainly losing a tremendous sum of folks who do wish to make use of BBM, but cannot do this.

If you face memory related issue then you should try to allocate higher amount of memory to your emulator.

How to install BBM with the help of BlueStacks?

follows the below alternative steps and get messenger now.

  • First of all you need to Download Bluestacks on pc from their official website
  • Get the raw file, that is .apk and install by double clicking on it.
  • After a successful installation, run your BBM application from your Bluestacks launcher.
  • Then you can login or sign up to your blackberry and start having fun.

Congratulation! You have successfully installed blackberry messenger on your Windows and MC Pc and laptop. Now it’s time to communicate and chat with your friends. They even won’t know from where you are running your messenger. That would be biggest plus point for you.

Best Bluestacks Alternative for Windows and Mac PC

Before start talk about alternatives, Let first understand few facts about Bluestacks. It is an app that was developed by an American mobile company known by the same name and the app functions to allow android apps to run on window PCs such that chatting sites like whatsapp can be operated on personal computers. It is available as a form of windows 7, 8 and MAC software that is usually free when downloaded at first but then for subsequent use, an individual has to download other apps from the bluestacks app store or a payment of $2 per month has to be made. Furthermore, it allows for playing of android games and kik app on PC.

Top 4 Bluestacks Apk Alternative to Download for PC

But due to the problem of availability at low cost amidst other factors, it does not provide the best experience for using android apps on your computer and as such there are bluestacks alternatives to it and that are given as below:

android bluestacks alternatives

1.) Genymotion

it is an app that is based on virtual box and can be used to run all kinds of android games and Whatsapp messenger on your laptop. It has both the free trial and the paid version but the free trial is enough to run whatever games an individual is interested in; the only snag to it is that it does not have a pre-installed Google playstore app rather it needs to be installed manually but overall, it is one of the best emulator that give you outstanding android os experience in your Windows PC. More so it is user friendly with GPS and accelerometer features as well as a powerful command line tool.

2.) Youwave Android Emulator

This does not require either a high end RAM or graphics for it to be used on PCs and its installation is easy and quite straightforward; it is ideal for windows computer except that it is not completely free. It however has good processing speed, supports SD card functionality as well as online multiplayer games.

3.) Native

It is a product from Google and it is part of the android software development kit; though a little bit slow but totally free and is even employed by Android app developers to test their apps without having to use a smartphone. Furthermore, it is very simple and light software that supports all operating systems while also having good sound quality.

4.) Andy Android Emulator

It is a high end app with advanced android features and is totally free for windows and Mac users. It is very flexible for playing android games and runs smoothly on the laptop or Windows Tablet producing high quality pictures and graphics while ensuring the user enjoys the games it is being used to run. It is also very easy to access and supports higher android versions of apps; also highly compatible with windows and Mac OS.

The bluestacks offline installer is limited due to the fact that a system with high configuration is needed with specifications including 2GB RAM, high end graphics and dual core processor which is not necessarily present in all PCs. Moreover, it is not particularly free;there is then the need to come up with alternatives to the bluestacks which will enable users to enjoy the android experience on their PCs no matter the configuration of the system.

GetSpool features iOS Jailbreak, Cydia Apps, Theme Reviews, Tweaks, iPhone, iPad, Apple TV and iPod news.